Outside the stage

During 2018, the communications team created a specific campaign with every event on GAM’s program related with an audiovisual format. This project was named “Outside the Exhibition” and consisted in documenting in video what happens when artists leave the exhibition and enter open spaces. The idea was to put what happens on stage in different light, taking art into the squares to make people feel that artists are not distant figures.

Every month we created video for pieces like Paisajes para no colorear, Los arrepentidos, Historia de la Gaviota y el Gato que le enseñó a volar, La mundial, La carta, La conquista, Juck, La pérdida de todos, Pescador and Oceánika, plus one more for our exhibition that received more visitors than any other, Animales Nocturnos.

These videos were seen more than 51.546 times in Facebook, Twitter and Youtube.