2016
Shakespeare 400
To commemorate 400 of English playwright William Shakespeare, GAM organized special activities, starting from the theater program, movie series, an installation on the main square and a graphic and audiovisual campaign.
Shakespeare installation
In a corner of GAM’s main square, a big sphere made with lightened cardboard circles was installed to attract audiences and help them approach the figure of William Shakespeare, deceased on the year 1616.
The circles that form the installation contain facts of Shakespeare’s life, anecdotes, reflections on his work and quotes of her most known plays, like Romeo and Juliet, The Merchant of Venice, Macbeth and Hamlet.
The assembly, made of cardboard and steel, was organized by the cultural center together with “El Mercurio”, it contains 46 circumferences with light and is 3 meters wide and 4 meters tall. It was seen and enjoyed by more that 450,000 people during the 4 months it was displayed.
Graphic pieces
En la prensa
To Be or Not to Be
Another action to commemorate the 400th anniversary of Shakespeare's death, was a video made with clips of different theater personalities reading the quote “To be, or not to be, that is the question” in front of a camera. More than 15 actresses and actors accepted the invitation, among which we count Claudia di Girolamo, Juan Radrigán, Carmina Riego, Mario Horton, Ximena Rivas, Bastián Bodenhofer, and others.
The art program included important plays inspired by the English playwright, as well as several workshops.
Graphic pieces
Winter Holidays
Every year, GAM offers a special program in July, considering the winter holidays and the fact that it hosts the FAMFEST. During 2016, we came up with the idea of a campaign around this theme, which implied animating a series of toys and put them on top of photographs of the building under the motto “Children are taking GAM over!”. The campaign was well received and generated multiple comments.
Graphic pieces
Others
It’s Dance and Your Body Knows it
This campaign’s objective was to commemorate the milestone of the 50th anniversary of independent dance in Chile. This campaign was presented in a video in which different feet are shown dancing, on different rhythms and with a popular cumbia song on the background, meaning that dance doesn’t need any explanations: just feeling it and movement.